Most areas of gambling are predominately male-driven – we’ve known that for a fact now. Stereotypically, online casino, sports betting and poker are areas that have been populated primarily by males around the world, and have been advertised as such. Ads such as this one are targeted specifically at males in their 30s, featuring good-looking women, well-dressed men in positions of power and dark-toned, muted colors clearly set to appeal to men. Meanwhile, bingo is presented as being exclusively the domain of women, with ads like this being targeted specifically at the fair sex. Notice the bright colors, the women who seem like your neighbors and not some supermodels and the disempowered men (to the point where they want to be women because it offers more benefits than being a man). This clear divide has been very clearly established since the dawn of online casino, and advertisers and casinos has seen it fit to indulge it… But according to statistics, it seems to be very gradually disappearing in at least some areas.
According to a brand new report by the Spanish Dirección General de Ordenación del Juego, which is an authority that regulates gambling, gaming and other similar activities, female players who gamble across the various gambling sites regulated by the DGOJ have increased in numbers by 53.5% over the last year, which, as you can imagine, is a significant increase. Of course, that doesn’t really mean much, considering the fact that men still make up 83% of all gamblers, but progress is definitely being made towards diversifying the Spanish player base. If this keeps going, very gradually, year by year, the gender disparity will begin to disappear. No effort even needs to happen on the part of the casinos – this will happen naturally as more players of both genders begin to play. And more players ARE coming, with casino seeing an 80% increase in players, bingo getting a 37% increase, and sports betting being third with a 34.4% increase. Next year, chances are that the numbers will be even better.
We’ve already seen the exact same thing happen in a different, yet slightly relevant market – videogaming. For years, videogames were the domain of boys thanks to Nintendo’s strategy of marketing their revolutionary NES system as a toy (and toys at the time were segregated by gender). Up until the early to mid 2000s, videogames were a niche, with a major game being considered a success if it sold only 2-3 million copies. But as the market expanded naturally with the flow of more players who wanted to try videogames out, more girls and women began playing, and as a result the market gradually adjusted to accommodate them. Much like how gambling has its bingo sections now, “games for girls” were a very real phenomenon in the 2000s, but they’re almost gone now, as the amount of males and females who play videogames is more or less equal. The same thing will likely happen to gambling on a global scale – the only question is when, and whether the industry will actively try to prevent it.
Let’s go back to the year 2014, when ebola was all the rage, you couldn’t get away from people singing “Happy” and “Guardians of the Galaxy” blew everyone’s minds. It was a fun year for most, for sure, but not for one Craig Redmond. On February 1st of that year, Redmond was enjoying a nice, quiet evening of casino entertainment inside the Mohegan Sun Pocono casino in New Jersey. It is unknown whether he was winning or losing, but regardless, late in the night he decided to call it quits and leave the casino, heading the parking lot in the region (which was private and not owned by the casino) in order to get his car. As he was leaving the casino, he noticed a mysterious individual following him, supposedly stalking him, but didn’t pay him too much mind. Sadly, that proved to be a terrible mistake, as the man ended up assaulting Redmond horribly with a metal pipe. As a result, the casino player sustained horrible injuries over his face and body, to the point where one of his eyes had to be removed.
There are so many slot games on the Internet that more often than not it’s quite hard to pick one and then discover the right place to play it for real money. If you are in a search for a game that will give you the adrenaline rush that you are craving for but you’re feeling stuck, then I have some great suggestions for you.
Let’s face it – the Online Casino industry has been boming for a while now, and physical casinos have been raking in billions of dollars a year practically forever… And yet both industries saw an absolutely gigantic increase in revenue over 2015, to the point where they’ve began catching up to other huge entertainment industries such as movies and videogames. For reference, the highest grossing movies released in 2015 (several of which are in the top 10 highest grossing films of all time) didn’t even come close to what the casino industry got for the year – the top 10 most profitable films of 2015 got a total of $10 billion globally, while the casino industry earned more than 18 times that amount. If you think that’s pretty insane, then you’re absolutely right!